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Horse With no Name: How NOT to Make Money with a Viral Video

In the first week of the Corona Quarantine we went viral with a video of a horse (with no name). Celebrities shared it, talkshows picked it up and licensing companies came after us. In response we built the website We would like to use this to exchange thoughts with you on how ownership works online. On the website we give you our video license for free and ask you to consider donating to those in need because of this Corona Crisis. Visit and share your thoughts based on six fundamental questions on ownership.

by Mara van Nes & Sem Jonkers


Het huis van Amsterdam met dank aan: Gemeente Amsterdam West Soundtrackcity